At a basic level, there should be some investment done on a website design. This is required as your competitors are also investing in the same. In case, your site appears amateur and shoddy, while the site of your competitors appears trustworthy and professional means your potential customers will consider your competitor.
You may go further so that you bring your website with the competition to par. splurging a little bit on web design is a fascinating way to ensure a stellar design so that you get to set apart yourself from competitors. Ensure to offer the contact information and details in each page.